So, what does it mean when we talk about "sustainable fashion"? Sustainable fashion refers to environmentally friendly methods used in the garment industry, such as those for making, distributing, and disposing of clothing. Here, we take a more nuanced look at the term "sustainable fashion," defining it as the industry's practice of sustaining the healthy lives of the people who make our clothes through fair wages, secure working conditions, and attention to maker well-being.
Instead of looking into which clothing brands are more eco-friendly, it's best to just reuse old clothes or buy used. Look into secondhand stores, borrow from friends, and garage sales before you drop a tonne of cash on a brand new wardrobe.
If you've done your research and are still set on buying new, you can take heart in the fact that many manufacturers are working to reduce the environmental impact of their products. Brands that claim to be eco-friendly should not necessarily be trusted. Many shoppers would prefer to support ethical businesses, but marketing gurus in the fashion industry use misleading "greenwashing" tactics instead of making the changes necessary to truly run a sustainable company.
Naadam
Due to the fact that its luxurious cashmere sweater can be purchased for only $75, Naadam has been one of our favourite brands for quite some time. Nevertheless, there is a great deal more to the brand than meets the eye, including a dedication to openness and sustainability. In 2019, one hundred percent of the materials that were used came from either renewable sources or recycled sources, and the company works directly with herders in Mongolia to pay them a fair wage.
Reformation
We also like Reformation because of its chic style and its commitment to sustainability; it is one of the most well-known brands in the field of sustainable fashion. The product has been given a seal of approval from Climate Neutral as being carbon neutral, and the company has set a goal of becoming climate positive by the year 2025. Additionally, environmental impact reports are made available to customers in order to keep them updated on the company's progress.
Cotopaxi
Another brand of outerwear that comes highly recommended by us is Cotopaxi. This company is a Certified B Corporation and donates one percent of its annual sales to causes that work to alleviate poverty and support community growth. It places a significant amount of emphasis on only employing ethical and environmentally responsible working conditions, and it gives grants to specific nonprofit organisations on an annual basis.
Mud Jeans
Mud Jeans is another brand of jeans that comes highly recommended by industry professionals. This is due to the fact that the company's jeans are made with up to 40% recycled denim from post-consumer sources and only use 581 litres of water per pair, whereas the industry standard is 7,000.
Patagonia
Patagonia is a well-known brand in the world of outdoor recreation, and although you might only recognise the company for its puffy jackets and recognisable fleeces, you might be surprised to learn how environmentally responsible the company is. Patagonia only works with factories that have been awarded the Fair Trade Certification and obtains the majority of its materials from environmentally conscious producers.
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